Blog #4 Creating Space

Jul 6

Starting a beauty brand alone is an arduous journey that parallels the challenges faced by many queer individuals. Both paths require immense courage, resilience, and an unwavering passion to create something unique despite the odds. Just as a person from the LGBTQIA+ community may face discrimination and doubts from society, a solo artist building a beauty brand often encounters skepticism, loneliness, and competition within the saturated market. Both experiences involve a persevering spirit to overcome societal expectations and carve out a space that celebrates authenticity and personal identity. Just as the queer community finds strength and support in their chosen families, aspiring beauty entrepreneurs benefit by surround themselves with like-minded individuals who provide guidance and encouragement. Both journeys may be fraught with obstacles, but the rewards of self-expression, empowerment, visibility and making a positive impact on others' lives make the trials and tribulations absolutely worthwhile.

At VMB, we take immense pride in collaborating with the most talented makeup artists in the industry who have consistently created breathtaking artistry on their celebrity clients and on themselves. Our PR packages were carefully curated to provide these incredible artists with innovative and high-quality decals that would empower them to push the boundaries of creativity in a way that felt supportive and encouraging… the kind of community building that makes a difference in 2023. From stunning red carpet looks to avant-garde editorial spreads, these makeup artists continuously astound us with their visionary skills and ability to transform VMB products into masterpieces. Their attention to detail, keen eye for color/texture/form, and expert technique ensure that our decals are showcased in the most captivating and inspiring way. We are beyond grateful for their support and talent, and we look forward to witnessing the magic they will continue to create with our products as we push forward on this wild technicolored journey together.

Some noteworthy VMB moments of celebrity LGBTQIA+ visibility and community impact are:

Sam Smith’s dancers for their Gloria tour (makeup by Leibi Carias)
Jeremy Pope at the Loewe show in Paris (makeup by Jamie Diaz)
Lauren Jauregui for the cover of Numero Magazine (Makeup by Vittorio)
Janelle Monae for Grammys (makeup by Vittorio)
Demi Lovato for their Scream 4 music video (makeup by Etienne Ortega)
Kandy Muse on Drag Race
Xtina at the GLAAD awards (makeup by Etienne Ortega)
Jillian Mercado from The L Word at GLAAD awards (makeup by Jaime Diaz)
Emily Hampshire at The End Of Sex premiere (makeup by Lucky Bromhead)
Dino Petrera at Never Have I Ever premiere (makeup by Justin Lentz)
Tove Lo at Coachella 2023 (makeup by Nick Lennon)
Adam Lambert performing at amfAR gala Cannes (makeup by himself)
MK music video for “No Boys Allowed” (makeup by Francie Tomalonis)
Dorian Electra for their pride performance (makeup by Nick Lennon)
Sherry Cola for GLAAD awards (makeup by Rachel Pagan)